Abnormalsecurity
Senior Manager, Revenue Marketing (PubSec)
Remote - USA. Posted 12 days ago
The role
You will build and lead a team of Revenue Marketing Managers to drive awareness and pipeline across federal, state, and local government. You will partner with Sales and Channel leadership to design and execute strategic marketing programs.
What you will do
- Hire, coach and develop a team of Revenue Marketing Managers across Federal and SLED.
- Develop and own the field and channel marketing go-to-market strategy for Public Sector.
- Partner with Sales and Channel leadership to build joint pipeline generation plans and account-based marketing strategies.
- Guide the team in localizing corporate campaigns for federal, state, and local audiences.
- Oversee budgets, calendars, and timelines across the team's programs.
- Establish reporting standards using Marketo, Salesforce, and Sigma.
- Guide the development of sales enablement materials.
- Run a public sector event strategy including agency briefings, industry events, and executive roundtables.
- Set the standard for measurement for sourced and influenced pipeline, channel contribution and program ROI.
Required qualifications
- 6+ years of B2B marketing experience in field, channel, or demand generation roles, including people management experience.
- Demonstrated success building and leading a marketing team that executed programs generating measurable pipelines.
- Ability to coach a team on measuring, analyzing, and reporting performance metrics across the funnel.
- Strong collaboration and relationship-building skills across sales and cross-functional leadership.
- A self-starter mindset with strong organizational skills and comfort operating in a fast-paced, still-scaling environment.
- Willingness to travel up to 25%.
Nice to have
- Experience in cybersecurity or related industries.
- Familiarity with public sector procurement cycles and buying processes (federal, state, and local government).
- Experience working with public sector resellers and alliances (e.g., Carahsoft, Immix, DLT).
- Ability to coach a team on adapting messaging for specific personas and buyer journeys.
- Comfort engaging with AI-driven marketing and sales tools, and the fluency to help your team use AI to sharpen targeting, messaging, and campaign performance.
- Proficiency with Salesforce, Marketo, and business intelligence tools.
Benefits
- Bonus or incentive compensation
- Equity
- Comprehensive benefits package
Before you apply
- If your application is successful, Abnormal AI will carry out pre-employment checks which must be successfully completed to progress to a final offer.
About the company
Abnormal AI is growing quickly, protecting more than 5,000 customers including over 30% of the Fortune 500, and expanding from email into identity, AI security, and insider threat.