Abinbev
Global Brand Manager
New York, US. Posted 5 months ago
The role
This communications leader will drive the execution, amplification, and creative operationalization of global brand campaigns. The role involves partnering with internal teams, agency partners, and markets to bring creative vision to life through operational leadership and media strategy.
What you will do
- Lead end-to-end execution of global campaigns across markets
- Oversee campaign asset cascade, market communication, and support during live activations
- Manage communications agency partners including timelines, deliverables, and workflows
- Own mid-funnel content development with in-house agency and cross-functional teams
- Lead strategy and operations for the creative studio
- Ensure consistency and quality across all communications outputs and campaign assets
- Partner with Global Media teams to develop media strategies
- Lead reviews and approvals of campaign media plans
- Track and monitor the execution of global media strategy across markets
- Support markets with alignment, follow-ups, and optimization opportunities
Required qualifications
- 3+ years of experience in communications, media, social media, or creative agencies
- Strong creative acumen with the ability to support creative development and campaign execution processes
- Highly organized and process-driven, with strong attention to detail and executional rigor
- Proven ability to manage multiple stakeholders and external agency partners effectively
- Strong collaboration and communication skills across different functions and profiles
- Demonstrated ability to influence and align markets within a global organization
- Comfortable operating in fast-paced, highly cross-functional environments with multiple priorities simultaneously
Benefits
- Competitive compensation package
- Medical and dental coverage
- Fertility benefits
- 401k match
- Parental leave
- Paid time off
- Continuous learning
About the company
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. The Growth Group unifies B2B, DTC, Sales & Distribution, and Marketing teams to drive digital transformation and organic growth.