Global Social Listening & Insights Manager

The role

The Global Social Listening & Insights Manager works within the in-house agency draftLine. This person will leverage social listening, digital analytics, and cultural trend spotting to deliver actionable insights for AB InBev and its Global Brands.

What you will do

• Monitor and track social media conversations to identify opportunities and trends
• Synthesize social listening and digital analytics learnings into actionable insights
• Monitor and report on cultural trends driving engagement across social platforms
• Monitor alcohol category developments across social and traditional media
• Analyze and report on PR and earned media performance using media monitoring tools
• Work with internal team members across Strategy, Creative, and Brand and external partners
• Generate clear and concise learnings from social tools
• Ensure mastery of social listening and analytics tools suite
• Conduct regular industry and competitive analysis

Required qualifications

• Bachelor’s degree in marketing, communications, data analytics, or related field
• Proficiency with social listening platforms and social media management tools (i.e. Brandwatch, Emplifi, CreatorIQ)
• Proficiency with traditional media/PR tracking tools (i.e. Cision, TalkWalker, Meltwater)
• Strong data interpretation and visualization skills
• Experience with advertising and creative campaign measurement
• Strong analytical and critical-thinking abilities
• Strong storytelling and presentation skills with C-Suite level stakeholders
• Deep fluency in today’s culture and shifting media behaviors
• Ability to communicate data-driven insights
• Curiosity and adaptability to navigate fast-evolving digital landscape
• Collaborative mindset with ability to work across functions

Benefits

• Competitive compensation package
• Medical and dental coverage
• Fertility benefits
• 401k match
• Parental leave
• Paid time off
• Continuous learning

About the company

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. The Growth Group unifies B2B, DTC, Sales & Distribution, and Marketing teams to drive digital transformation and organic growth.