Global Influencer Lead

The role

The Global Influencer Lead builds and scales influencer marketing capabilities across governance, technology, measurement, enablement, and market adoption. This role serves as a subject matter expert within the in-house agency team, draftLine, to ensure global marketing teams can execute influencer initiatives at scale.

What you will do

• Build and scale frameworks, tools, training programs, and playbooks to strengthen influencer marketing capabilities globally.
• Lead the continuous evolution of the influencer governance framework.
• Optimize the tech stack and build strategic partnerships with platforms, agencies, and creator tools.
• Establish and evolve standards for influencer performance measurement and reporting.
• Act as a leading voice on the influencer economy and translate insights into actionable guidance.
• Work with Brand, Legal, Compliance, Martech, Analytics, Communications, and local market teams.

Required qualifications

• Influencer and creator marketing and ecosystem expertise
• Governance, compliance, and risk management understanding
• Technology evaluation and platform vendor management
• Measurement and analytics methodologies
• Emerging technology and AI understanding
• Capability enablement, training, and change management
• Strong stakeholder management skills
• Clear and confident communicator
• Highly organized with strong prioritization skills
• Collaborative one team mindset
• Solutions-oriented approach
• High sense of ownership and accountability

Nice to have

• Experience in influencer/creator marketing, social marketing, digital strategy, marketing technology and/or related fields
• Demonstrated experience building and scaling processes, frameworks, or enablement programs
• Experience driving organizational change initiatives and team adoption
• Experience with influencer management, measurement, and intelligence platforms
• Experience working across global and local market teams

Benefits

• Competitive compensation package
• Medical and dental coverage
• Fertility benefits
• 401k match
• Parental leave
• Paid time off
• Continuous learning

About the company

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. The Growth Group unifies B2B, DTC, Sales & Distribution, and Marketing teams to drive digital transformation and organic growth.