Abinbev

Global Communications Insights Manager

New York, US. Posted 2 months ago

The role

The Global Communications Insights Manager connects media intelligence, social listening, and reputation measurement to deliver business intelligence for Communications and Marketing teams. This role establishes global measurement frameworks and reporting standards to understand media performance and public perception.

What you will do

  • Define and govern global methodologies, KPIs, and reporting standards for media performance and social conversation
  • Monitor and analyze traditional and earned media coverage, social conversation, sentiment, and key narratives
  • Translate media intelligence, social listening, and public opinion data into actionable insights and strategic recommendations
  • Monitor the evolving media, social, and cultural landscape to identify emerging trends and reputation risks
  • Drive consistency in global measurement and reporting while establishing internal and competitive benchmarks
  • Optimize media monitoring, analytics, and public opinion tools
  • Partner with Communications, Marketing, Insights, Brand teams, and external partners

Required qualifications

  • Bachelor’s degree in marketing, communications, data analytics, or related field
  • Proficiency with media intelligence, social listening, and communications measurement platforms (i.e. Cision, Brandwatch, TalkWalker, Meltwater)
  • Experience analyzing earned media and social data sources to assess communications performance and reputation
  • Strong understanding of communications and social media measurement, sentiment analysis, media impact, and narrative tracking
  • Strong data interpretation and visualization skills
  • Experience with Communications, Corporate Affairs, PR, Social Intelligence, or Insights functions
  • Strong analytical and critical-thinking abilities
  • Strong storytelling and presentation skills with C-Suite level stakeholders
  • Deep fluency in today’s culture and shifting media behaviors
  • Ability to communicate data-driven insights
  • Curiosity and adaptability to navigate fast-evolving digital landscape
  • Collaborative mindset with ability to work across functions

Benefits

  • Competitive compensation package
  • Medical and dental coverage
  • Fertility benefits
  • 401k match
  • Parental leave
  • Paid time off
  • Continuous learning

About the company

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. The Growth Group unifies B2B, DTC, Sales & Distribution, and Marketing teams to drive digital transformation and organic growth.

Global Communications Insights Manager at Abinbev | JobZoey