Manager/Senior Manager, Growth Marketing – New verticals (Relocation provided, Bangkok-based)

The role

You will own growth strategy and execution for a new B2C product across acquisition and retention. You will work with product, fintech, and cross-functional marketing teams to scale the vertical.

What you will do

• Co-own the go-to market strategy including targeted segments, USP, and positioning
• Design marketing strategy across the full funnel from acquisition to retention
• Launch marketing channels such as paid search, app campaigns, and affiliates
• Optimize performance campaigns across App campaigns and Paid search
• Work with Product and Design to shape onboarding and user journeys
• Collaborate with Fintech, Legal, and Compliance on accurate and compliant messaging
• Build and improve dashboards, reporting, and processes
• Manage and mentor a team of approximately 2 analysts/marketers

Required qualifications

• At least 8 years of experience in marketing
• 3+ years of hands-on growth or direct marketing in app-based or digital products
• Strong analytical skills
• Comfortable working with data and performance metrics like CAC, LTV, activation, retention, payback, and cohorts
• Ability to pull and analyze data using SQL and/or self serve BI tools
• Demonstrated entrepreneurial / builder mentality
• Able to operate in ambiguity and set up new processes
• Bias for action and experimentation
• Strong stakeholder management and communication skills

Nice to have

• Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products
• Experience in fintech or financial services, such as Travel cards, multicurrency wallets
• Experience launching or scaling a new product or major feature

Benefits

• Generous relocation package

About the company

Agoda is part of Booking Holdings with a team of over 7,000 people from 90 countries. The company uses data and technology to connect people to travel destinations and experiences.