Senior Manager, Marketing Strategy (Bangkok-based, relocation provided)

The role

You will lead the marketing function for a strategic partnership, owning the P&L and managing a team of 2-3 specialists. You will drive partnership strategy and marketing execution across multiple channels to meet revenue goals.

What you will do

• Manage, mentor, and develop a team of 2-3 marketing specialists
• Set team priorities and OKRs aligned to partnership goals
• Own the full marketing P&L for the partnership
• Set overall marketing strategy and optimize investment levels
• Design experimentation roadmap to validate strategic hypotheses
• Write SQL queries to answer strategic business questions
• Develop annual marketing roadmap and quarterly plans
• Lead weekly syncs with partner marketing leadership
• Present quarterly business reviews to Agoda leadership
• Lead large, multi-workstream initiatives end-to-end

Required qualifications

• SQL proficiency
• Strong analytical thinking
• Comfort with marketing analytics tools
• 7-10+ years in marketing, growth, or analytics roles
• Understanding of performance marketing fundamentals
• Experience optimizing marketing campaigns toward ROI/profitability targets
• Familiarity with attribution models and incrementality measurement
• 5+ years people management experience or demonstrated team leadership
• Ability to influence without direct authority in a matrix organization
• Executive communication skills
• Complex stakeholder management including partner relationships at senior levels
• Cultural sensitivity for cross-border collaboration

Nice to have

• Experience with experimentation design and statistical analysis
• Background in digital marketing, growth marketing, or marketing analytics preferred

Benefits

• Relocation provided

About the company

Agoda is part of Booking Holdings and connects people to destinations and experiences through hotels, flights, and holiday properties. The company uses data and technology to fuel curiosity and innovation.