Analyst/Senior Analyst, Brand Marketing (Bangkok Based, Relocation provided)

The role

You will manage digital campaign planning, A/B testing, and reporting across digital channels. You will also manage and analyze brand research projects to deliver insights for brand strategy.

What you will do

• Conduct A/B testing on platforms like Facebook, Instagram, Twitter, TikTok and YouTube
• Conduct brand research in-house and with external agencies
• Own the performance of digital and social campaigns
• Optimize critical campaign metrics
• Communicate test results and campaign learnings through analysis, reporting and data visualization
• Develop key learnings for different media platforms and markets
• Analyze data from digital tests and research studies for optimization
• Liaise with external media partners for planning, analysis and execution
• Consolidate media data and analysis with digital activity run in-house

Required qualifications

• Bachelor's degree in mathematics, marketing, communication, business, or another related field
• At least 2 years of experience in analytically focused positions
• Great SQL and Tableau knowledge
• Advanced knowledge of Excel, very comfortable using VLOOKUP and Pivot Tables
• Great project management, measurement, and planning capability

Nice to have

• Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.)

Benefits

• Complete relocation for you and your family
• Excellent benefits

About the company

Agoda is part of Booking Holdings with a diverse team of over 7,000 people. The company connects people to destinations and experiences through travel deals.