Manager, Experiential Marketing & Events (Bangkok Based, relocation provided)

Bangkok. Posted a month ago

The role

The Marketing Manager will own and scale the B2B Content & Events channel. This role involves shaping event strategy, stakeholder orchestration, and creating scalable frameworks to drive measurable business impact.

What you will do

Translate commercial priorities into event strategies with clear business cases
Develop annual roadmaps aligned to growth objectives
Define success metrics including pipeline impact, activation, ROI, and incrementality
Create scalable playbooks and operating models
Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership
Align diverse stakeholders with competing priorities
Drive structured working sessions and executive updates
Lead large, multi-workstream initiatives end-to-end
Build detailed project plans with risk mitigation and milestone tracking
Build measurement frameworks and post-event impact analysis

Required qualifications

8-12 years of experience
Ability to turn ambiguity into clear frameworks and action plans
Strong analytical thinking and commercial acumen
Experience working with senior leadership
Comfortable navigating high-visibility, high-complexity environments
Strong influence skills without relying on hierarchy
Exceptional project management discipline
Ability to manage multiple concurrent initiatives
Strong attention to detail
Understands P&L drivers and growth mechanics
Makes data-informed decisions

Nice to have

Experience in events, field, or B2B marketing
Background in management consulting
Background in strategy or business transformation teams
Background in PMO or complex program leadership roles
Background in business operations in high-growth environments

About the company

Agoda is part of Booking Holdings with a diverse team of over 7,000 people from 90 countries. The company connects people to destinations and experiences through travel deals.