Associate Director, PPC Marketing (Bangkok-based, relocation provided)

The role

You will craft and execute Agoda's global marketing strategy using tactics ranging from price display to machine learning algorithms. You will manage and expand a team of pricing campaign managers and analysts while coordinating with senior management, marketing, and product teams.

What you will do

• Develop and refine PPC strategy in line with overall business goals and market trends.
• Monitor channel performance and efficiency including ROI, spend, and other key KPIs.
• Communicate performance, insights, and recommendations to senior leadership and cross-functional teams.
• Identify and implement process improvements to increase team efficiency and campaign effectiveness.
• Manage relationships with external partners and negotiate contracts or terms.
• Mentor, train, and develop team members to build skills and support career growth.
• Foster a culture of testing and innovation to explore new channels, tools, and bidding strategies.
• Analyze and explore data to seed projects, understand test performance, and execute team goals.

Required qualifications

• Strong analytical skills and a passion for working with data to drive business decisions.
• Advance proficiency in SQL
• Proven ability to collaborate effectively across teams and cultures.
• People management experience, including hiring, coaching, and developing team members.
• Experience managing budgets and delivering results against financial targets.
• A proactive, entrepreneurial mindset with a strong sense of ownership and a get-things-done attitude.

Nice to have

• Experience in the online travel or e-commerce industry is a plus.
• Exposure to product development, technology, or working with IT teams is an advantage.

About the company

Agoda is part of Booking Holdings with a diverse team of over 7,000 people from 90 countries. The company connects people to destinations and experiences through hotels, flights, and experiences worldwide.