Content Marketing Manager, B2B Marketing (Bangkok Based, relocation provided)

The role

You will own and execute a B2B content strategy to strengthen brand awareness and thought leadership. You will develop high-impact content for B2B decision-makers and partner with cross-functional teams to translate complex business insights into narratives.

What you will do

• Own and execute a comprehensive B2B content strategy
• Define key content themes and annual content roadmaps
• Identify content opportunities through industry trends and customer insights
• Establish content performance metrics and optimize strategy
• Develop thought leadership articles, reports, whitepapers, and case studies
• Translate complex technology and business insights into narratives
• Partner with Product, Sales, and Strategy teams for sales enablement
• Develop executive presentations for industry conferences and events
• Manage end-to-end content production and stakeholder approvals
• Manage external agencies, freelancers, and creative partners

Required qualifications

• 6–8 years of relevant experience in B2B content marketing, content strategy, or product marketing
• Proven experience independently developing and executing content strategies
• Strong writing, editing, research, and synthesis capabilities
• Ability to understand complex business models and product value propositions
• Experience developing senior executive presentations
• Ability to influence and collaborate with cross-functional teams and senior stakeholders
• Ability to manage multiple projects independently in a fast-paced environment
• Ability to use research, customer insights, and performance data to inform decisions
• Hands-on experience leveraging generative AI tools
• Excellent English communication skills, both written and verbal

Nice to have

• Experience in travel technology, e-commerce, digital marketplaces, or B2B partnership ecosystems
• Experience developing content for industry conferences, executive thought leadership programs, or large-scale B2B events
• Familiarity with SEO, content distribution, CRM, marketing automation, and content performance analytics
• Experience building content processes and scalable editorial workflows

About the company

Agoda is an online travel booking platform for accommodations, flights, and more. It is part of Booking Holdings with a diverse team of over 7,000 people.