Senior Specialist/Associate Manager, Event & Experiential Marketing (Bangkok Based, relocation provided)

The role

This person will own and scale events for Agoda's supply partners including hotels, airlines, and activities. The role involves translating commercial priorities into event strategies and driving cross-functional initiatives to achieve business growth.

What you will do

• Translate commercial priorities into event strategies with clear business cases
• Contribute to and own annual roadmaps aligned to growth objectives
• Define success metrics including pipeline impact, activation, ROI, and incrementality
• Build and improve scalable playbooks and operating models
• Partner with Supply, Partner Digital Marketing, PR, Content, Branding, and Senior Leadership
• Align stakeholders with competing priorities
• Run structured working sessions and prepare executive updates
• Lead events and multi-workstream initiatives end to end
• Build detailed project plans with risk mitigation and milestone tracking
• Build measurement frameworks and post-event impact analysis

Required qualifications

• 4+ years of relevant experience
• Structured problem-solving ability
• Strong analytical thinking and commercial acumen
• Experience working with senior stakeholders
• Ability to influence without relying on hierarchy
• Strong project management discipline
• Ability to manage multiple concurrent initiatives
• Strong attention to detail
• Understanding of P&L drivers and growth mechanics
• Ability to make data-informed decisions

Nice to have

• Experience in events, field, or B2B marketing

About the company

Agoda is part of Booking Holdings with a diverse team of over 7,000 people from 90 countries. The company connects people to destinations and experiences through hotels, flights, and activities.