Senior Creative Lead

New York City, New York. Posted 14 months ago

The role

A Senior Creative Lead will ideate, design, and craft digital narratives for clients. The role involves creating performance-focused content, managing AI-assisted projects, and monitoring social trends.

What you will do

Craft content from ideation to execution to push engagement and metrics
Brainstorm, concept, plan, produce, edit, and write copy for content
Monitor the digital sphere and adapt emerging social trends to brand narratives
Ensure content undergoes rigorous post-production and quality checks
Command multiple projects and adhere to tight schedules
Guide AI-assisted projects from concept through final delivery
Provide actionable feedback on generated assets and establish workflows

Required qualifications

5-6 years experience creating and producing paid and organic social content
Figma proficiency
Working knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, In Design, After Effects)
Strong digital design portfolio encompassing static and motion design
Hands-on experience using generative AI for commercial image and video production
Proficiency in platforms such as Higgsfield, Figma Weave, FAL.AI, Replicate, or comparable tools
Holistic grasp of the social media landscape
Ability to work in team-based and solo projects
Excellent communication skills

Nice to have

Photo retouching and compositing
On-set art direction: set design, prop selection, and styling
Experience generating content for food & beverage brands, particularly alcohol & spirits and DTC brands
Experience generating content for retail and/or fashion brands
Portfolio examples showing finished AI-assisted commercial work

Benefits

Unlimited vacation policy
Monthly Phone Stipend
Comprehensive Medical, Dental, and Vision insurance options
401(K) plan with matching
Dog friendly office
Hybrid work opportunity
Bonus Perk - Seamless allowance

Before you apply

Interview process includes Excel knowledge and Typing Test
AI-assisted tool may be used to compare skills and job titles from resume

About the company

WITHIN is a Performance Branding company that partners with large brands to drive growth through integrated marketing strategies. The company uses AI across all teams to innovate and work at scale.