Paid Media Director - Europe

The role

You will lead the strategy, execution, and growth of integrated paid media programs for consumer brands across Europe. You will serve as a senior client partner and people leader while remaining hands-on in advertising platforms.

What you will do

• Own senior client relationships and translate business objectives into media strategies.
• Lead development and execution of full-funnel paid media strategies.
• Drive bottom-of-funnel performance programs optimized to revenue, ROAS, CPA, and customer acquisition.
• Oversee campaign performance and investment decisions.
• Partner with consumer-brand clients to identify growth opportunities.
• Work directly within Meta, Google, and other advertising platforms to build, QA, audit, and troubleshoot campaigns.
• Set up and restructure ad accounts.
• Design and lead testing roadmaps.
• Direct multi-market European campaigns across the UK, Germany, France, Spain, and other markets.
• Lead, mentor, and develop cross-functional teams of media buyers and strategists.

Required qualifications

• Must currently live in London or Berlin.
• 8+ years of paid media or performance marketing experience, including significant agency experience.
• Currently working at the Associate Director or Director level in paid media, performance marketing, or a closely related discipline.
• Proven experience leading paid media for DTC, retail, or ecommerce brands with campaigns optimized to revenue, ROAS, CPA, or CAC.
• Full-funnel experience, including deep bottom-of-funnel performance expertise as well as traffic, consideration, and awareness campaigns.
• Current, hands-on proficiency in Meta and Google Ads.
• Substantial experience serving consumers across multiple European markets.
• Demonstrated understanding of measurement approaches, including incrementality testing, holdout or geo experiments, and work with MMM or MTA partners.
• Proven success managing and developing teams and leading senior-level client relationships.
• Experience managing meaningful media budgets and complex, multi-market campaign portfolios.
• Strong strategic, analytical, and commercial thinking.
• Fluency in English required.

Nice to have

• Proficiency in an additional European language.
• Experience with additional channels such as TikTok, Pinterest, Snapchat, programmatic, or Amazon.
• Practical experience applying AI tools within media planning, execution, or reporting workflows.
• Ability to collaborate effectively across countries and time zones, including occasional work outside standard hours for global meetings.

Benefits

• Unlimited vacation policy
• Monthly Phone Stipend

Before you apply

• Cognitive Aptitude and Typing Test
• Logic assessment on Excel

About the company

WITHIN is the world's first Performance Branding company, partnering with brands to drive business growth through integrated marketing strategies. The company uses AI across all teams to innovate and work smarter.