Telehealth Paid Media Director

The role

You will lead paid media strategy, performance, and client relationships for Telehealth and digital health consumer acquisition programs. You will lead cross-functional teams and manage media planning, forecasting, and investment decisions.

What you will do

• Lead development and execution of integrated paid media strategies.
• Own senior client relationships and translate business objectives into media strategies.
• Lead paid media strategy for Telehealth and regulated healthcare businesses.
• Oversee media planning, forecasting, performance, and investment decisions.
• Diagnose performance across creative, conversion experiences, and patient flows.
• Establish structured testing approaches across media, creative, and targeting.
• Lead, mentor, and develop teams of media buyers and strategists.
• Maintain platform fluency and guide campaign structure and optimization.
• Improve team processes, operating standards, and ways of working.
• Stay current on healthcare advertising policies and privacy requirements.

Required qualifications

• Must currently live in New York City.
• 8+ years of paid media or performance marketing experience.
• Significant agency experience.
• Senior-level ownership of complex consumer acquisition programs.
• At least 2 years of experience with Telehealth businesses.
• Demonstrated experience leading paid media strategy for Telehealth, digital health, or similarly regulated healthcare businesses.
• Strong understanding of Telehealth patient acquisition journeys.
• Deep cross-channel expertise across paid social, paid search, display, and video, particularly Meta and Google.
• In-depth knowledge of healthcare advertising and data-use restrictions.
• Strong understanding of acquisition economics, including CAC, contribution margin, retention/LTV, and payback.
• Experience managing meaningful media budgets and complex, cross-channel acquisition programs.
• Proven success managing and developing high-performing media teams.

Nice to have

• Direct-to-consumer Telehealth experience is strongly preferred.

Benefits

• Unlimited vacation policy
• Monthly Phone Stipend
• Comprehensive Medical, Dental, and Vision insurance options
• 401(K) plan with matching
• Dog friendly office
• Hybrid work opportunity
• Bonus Perk - $50/week Seamless allowance

Before you apply

• Typing Test and logic assessment on Excel

About the company

WITHIN is a Performance Branding company that partners with brands to drive business growth through integrated marketing strategies. The company uses AI across all teams to innovate and work smarter.