Growth Marketing Manager (mid-senior)

The role

The Growth Marketing Manager will own and scale paid search, display, and video programs across Google Ads and Microsoft Advertising. This individual contributor role drives qualified users to web and app landing pages and manages the full search funnel.

What you will do

• Own strategy, execution, and optimization of paid search campaigns on Google Ads and Microsoft Advertising
• Build and manage keyword architecture, match type strategy, and bidding strategies
• Write, test, and optimize responsive search ads and ad extensions
• Identify new opportunities in emerging search features, audiences, and markets
• Conduct competitor and keyword market analysis
• Plan, launch, and optimize Google Display and YouTube campaigns
• Partner with Creative to develop display and video ad assets
• Evaluate display and video performance using attribution and incrementality analysis
• Drive qualified traffic to web and app landing pages
• Write SQL queries to analyze campaign performance, customer cohorts, and conversion funnels

Required qualifications

• 5+ years of experience in a performance marketing, growth marketing, or user acquisition role with a focus on paid search
• Hands-on experience managing Google Search and Bing Search campaigns
• Hands-on experience managing Google Display and YouTube video campaigns
• Experience managing search campaigns with large budgets and measurable results against CPA, ROAS, or LTV targets
• Proficiency in SQL for marketing analysis
• Experience with user acquisition across both browser and mobile app environments
• Understanding of marketing analytics, conversion tracking, and attribution
• Strong understanding of UTM parameters and campaign tagging
• Experience setting up conversion tracking across web and mobile app including Google Tag Manager, GA4, and Google and Microsoft Ads conversion tags
• Familiarity with measurement and acquisition tools such as Google Analytics, Adjust, and Google Ads Editor
• Meticulous and detail-oriented

Nice to have

• Experience with a variety of mobile acquisition channels, such as Apple Search Ads
• Experience managing App Store Optimization (ASO)
• Experience with data visualization tools such as Looker, Tableau, or Power BI
• Experience working with consumer subscription, free-to-play, or app-based business models
• Google Ads or Microsoft Advertising certifications

Benefits

• 91% of employee health and welfare benefits premiums & 70% of dependent benefits premiums
• 401(k) program with employer match
• 15 paid vacation days (increases to 20 days on your 3rd anniversary)
• 12 observed national paid holidays
• 9 sick days
• 16 paid volunteer hours per year
• 7 paid days for company-wide year end closure

About the company

Age of Learning is the leading developer of engaging and effective Pre-K through 2nd grade learning resources. The company is a global leader in efforts to advance equity, access, and opportunity for all children.