Social Media Director

The role

Lead Age of Learning's social media strategy and daily execution for ABCmouse, growing its audience among parents and caregivers on Instagram, TikTok, Facebook and other priority channels. Create original content, campaigns and creator partnerships that connect the brand's educational mission to parenting conversations.

What you will do

• Define ABCmouse's social voice, editorial direction and channel plans
• Develop original ideas for everyday posts, events, stunts, collaborations and campaigns
• Create and publish platform-native videos, copy and visuals; manage the content calendar
• Build an engaged parent audience, guide community conversations and use social listening
• Develop creator, user-generated content and brand collaborations
• Work with brand, creative, communications, SEO, lifecycle and performance teams on campaigns
• Set goals, test formats and report on brand awareness, traffic, app installs and subscriptions
• Keep a consistent brand voice and coordinate with Legal and Communications
• Track platform developments and cultural trends and turn them into timely content

Required qualifications

• 7+ years of social media experience with a record of significantly growing audiences and engagement
• A strong creative point of view and a track record of ideas that earn attention and sharing
• Strong understanding of Instagram, TikTok and Facebook
• Hands-on content creation, especially short-form video, copy and visual storytelling
• Experience with social management and analytics tools
• Ability to own strategy and daily execution while coordinating cross-functional partners
• Excellent communication skills, sound creative judgment and adaptability
• Bachelor's degree in marketing, communications or a related field, or equivalent experience

Nice to have

• Experience with creator collaborations, brand partnerships or co-marketing
• Experience developing high-impact social activations, events or campaigns that grew an audience

Benefits

• 91% of employee health and welfare premiums and 70% of dependent premiums paid
• 401(k) with employer match
• 15 paid vacation days, rising to 20 on the 3rd anniversary
• 12 observed national paid holidays
• 9 paid sick days
• 16 paid volunteer hours per year
• 7 paid days for company-wide year-end closure
• Annual discretionary bonus

Before you apply

• Recruitment communication comes only from official @aofl.com addresses or verified LinkedIn Recruiter accounts
• Interviews are held by phone, in person or Zoom, never through messaging apps
• Job offers are communicated verbally and then documented via DocuSign

About the company

Age of Learning is a developer of Pre-K through 2nd grade learning resources, including ABCmouse, Adventure Academy, My Math Academy and My Reading Academy. The company says it has served over 55 million children worldwide.