Senior Demand Generation & Campaign Strategy Manager

The role

This person will own multi-channel demand generation programs and full-funnel campaign strategy. They will manage web, social, email, search, and paid media to drive awareness and pipeline.

What you will do

• Support demand generation strategy and execution across multi-channel programs
• Launch paid media across social, search, display, and programmatic channels
• Manage budget allocation and partner with agencies
• Assist in building account-based programs using buying signals
• Maintain an integrated campaign calendar
• Deliver against pipeline generation, conversion, and ROI metrics
• Design and analyze A/B and multivariate tests
• Evaluate emerging AEO and GEO practices and manage traditional SEO
• Collaborate with Brand, Content, Product Marketing, and Events on funnel-stage assets
• Partner with sales to translate campaigns into usable sales assets

Required qualifications

• 7+ years of experience in demand generation, campaign marketing, or performance marketing
• Experience managing paid media budgets, multi-channel programs, and ABM/enterprise initiatives
• Bachelor's degree in Marketing, Business, or a related field
• Proven track record planning and executing integrated campaigns
• Hands-on experience managing paid channels and agencies
• Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Experience with ABM platforms
• Experience partnering with sales and/or sales enablement teams
• Experience briefing and collaborating with content/product marketing teams
• Ability to design, execute, and analyze A/B tests
• Working knowledge of SEO fundamentals
• Strong project management, organizational, and communication skills

Nice to have

• Master's degree
• Experience with lead scoring and lifecycle management
• Experience with tools such as Google Search Console, Google Analytics (GA4), SEMrush, or Ahrefs
• Familiarity with emerging AEO/GEO practices

Benefits

• 401(k) Plan with 6% company match
• Company stock options
• 100% company-paid medical, dental, vision, and short/long-term disability insurance
• Employee Assistance Program (EAP)
• Flexible, unlimited PTO for exempt employees
• 12 company holidays, including a winter shutdown
• 10 vacation days and paid sick leave for non-exempt employees
• Catered lunches four times a week and healthy snacks at Salem and Pittsburgh locations
• Generous paid parental leave programs
• Professional development and tuition reimbursement programs
• Relocation Assistance

Before you apply

• Applicants must have current authorization to work in the United States

About the company

Agility Robotics' commercially deployed humanoids operate alongside teams in warehouses, manufacturing facilities, and distribution centers. They are pioneering a new era of automation that enhances human potential.