Director, Head of Demand Generation

The role

The Head of Demand Generation will own the full revenue marketing engine and lead global demand generation and digital marketing initiatives. This person will oversee global demand programs and collaborate with cross-functional teams to drive pipeline growth and revenue.

What you will do

• Own the comprehensive demand generation strategy, execution and results.
• Lead, implement and scale demand generation programs across paid media, digital, field, events, webinars and ABM.
• Implement a data-driven approach to identify and target high-quality leads and upsell opportunities.
• Create and implement multi-channel, multi-touch campaigns tailored to key segments, geographies, and personas.
• Expand brand recognition across new and existing client segments, geographies, and personas.
• Oversee events and conference strategy, including planning and execution.
• Manage and allocate budgets across digital marketing and web channels.
• Measure and analyze performance with KPI tracking and analytics.
• Build, lead and mentor a team of marketing professionals.

Required qualifications

• 10+ years of experience in demand generation role
• Proven track record of driving revenue growth in a B2B SaaS environment
• Experience building a demand generation function and team
• Extensive experience with digital marketing channels including paid search, social media, email marketing, content marketing, and display advertising
• Ability to collaborate cross-functionally and manage multiple stakeholders and priorities
• Experience in leading industry and hosted event and conference strategies
• Experience leading high-performing teams

Nice to have

• financial services experience or experience marketing into the financial services vertical

Benefits

• base salary
• bonus
• equity
• benefits

Before you apply

• Must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship
• Must be authorized to begin work in the U.S. on their first day of employment

About the company

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. More than 1,500 firms in 60 countries use Addepar to manage and advise on nearly $10 trillion in assets.