Senior Product Marketing Manager

London, UK. Posted a month ago

The role

You will develop and execute product marketing strategies for clients and prospects across EMEA, LATAM and APAC. You will translate market insight into positioning, campaigns, enablement and launch strategies by working with regional Sales, Relationship Management and Performance Marketing teams.

What you will do

Develop and execute product marketing strategies for clients and prospects across EMEA, LATAM and APAC.
Build market expertise regarding regional buyers, buying committees, client needs, competitive dynamics and cultural nuances.
Partner with regional Sales, Relationship Management and Performance Marketing teams to develop go-to-market programs.
Define regional positioning and messaging.
Adapt product launches for regional audiences and product availability.
Own end-to-end launches for region-specific capabilities.
Develop campaigns to generate awareness and demand.
Create scalable content and enablement.
Monitor program performance and use feedback to strengthen approach.
Travel internationally as needed.

Required qualifications

5–8 years of product marketing or related go-to-market experience.
Full-stack product marketer with experience across market research, positioning, messaging, launches, campaigns, enablement and content.
Experience adapting go-to-market strategies for different markets, audiences or customer needs.
Excellent storyteller, writer and communicator.
Strong cross-functional partner.
Globally minded and curious.
Comfortable working independently across multiple priorities and collaborating across time zones.
Must have and maintain the right to work in the United Kingdom from the first day of employment.

Nice to have

Experience with B2B SaaS, financial services, fintech, wealth management or investment management

Before you apply

Must have the right to work in the United Kingdom from the first day of employment.
Visa sponsorship is not available for this role.

About the company

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. More than 1,500 firms in 60 countries use Addepar to manage and advise on nearly $10 trillion in assets.