Campaign Manager, Social

The role

The Strategic Campaign Manager, Paid Social manages the end-to-end execution, management, and optimization of paid social media campaigns. This role uses platforms like Meta, Pinterest, and LinkedIn to deliver business outcomes and maximize client ROI.

What you will do

• Develop and oversee multi-platform paid social strategies across Meta, Pinterest, LinkedIn, and TikTok.
• Define target audience parameters and build custom or lookalike audiences.
• Collaborate with creative teams to optimize ad formats and messaging.
• Build media plans and leverage platform features to optimize spend and ROAS.
• Manage the campaign lifecycle including setup, ad trafficking, QA, and launch.
• Monitor campaign pacing, performance, and integrations daily.
• Execute optimization through bid adjustments, targeting refinement, and A/B testing.
• Interpret and report on attribution models.
• Optimize campaigns through data-driven insights and performance tracking.
• Lead regular planning sessions and present strategic roadmaps to clients.

Required qualifications

• 3+ years of proven experience in paid social advertising activation and campaign planning.
• Hands-on expertise across Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager.
• Ability to translate complex digital media metrics into clear, meaningful campaign stories.
• Strong organizational and project management skills.
• Ability to lead client calls and present data-driven strategies.
• Proficiency in placing tracking pixels and Conversions API (CAPI) integrations on client websites.
• Proficiency in managing product catalogues.
• Proficiency in building ecommerce conversion and attribution models.

Benefits

• Semi-annual bonus potential
• Medical, dental and vision available
• Paid time off including vacation, sick leave & company holidays
• Paid volunteer time
• Flexible working hours
• Summer Fridays
• Work From Home Light days between Christmas and New Year’s Day
• 401(k) Plan with 5% company match and no vesting period
• Employer Paid Parental Leave
• Health-care Spending Accounts
• Dependent-care Spending Accounts
• Employer Paid Basic Life Insurance

Before you apply

• Adswerve will provide information to the SSA and DHS to confirm work authorization.

About the company

Adswerve is a predictive marketing consulting firm that combines human expertise, AI, proprietary intelligence and deep platform mastery. Their 250+ experts deliver predictive marketing solutions to over 950 clients.