Senior B2B Content Marketing Manager, Global

The role

This person will spearhead the end-to-end roadmap, execution, and optimization of content marketing initiatives for a global portfolio of brand and product narratives. They will drive global content planning and design multi-platform asset distribution strategies.

What you will do

• Drive global content planning across brand programs and multi-vertical initiatives.
• Design and execute full-funnel, multi-platform asset distribution strategies.
• Partner with cross-functional global teams to produce content and marketing materials.
• Collaborate with the Content Lead to build the global content strategy and engine.
• Construct comprehensive project roadmaps detailing resource allocation and timelines.
• Oversee internal copywriters and external agency partners.
• Brief, review and manage video content.
• Conceptualize and establish scalable content franchises and repeatable formats.
• Manage scheduling, copyediting, and publishing for various platforms.
• Conduct systematic content audits and performance tracking.

Required qualifications

• 8+ years leading content marketing strategies.
• AI fluency to integrate modern AI tools into daily workflow.
• Video storytelling experience.
• Media and content ecosystem fluency.
• Native or complete professional fluency in English with strong writing and editing ability.

Nice to have

• Experience within enterprise SaaS, fintech, or commercial financial tech.

About the company

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft. They are a financial technology platform.