Senior Manager, Community Marketing

The role

You will develop and launch Adyen's first community programs in North America. You will create the vision, strategy, and execute end-to-end events and engagement programs.

What you will do

• Develop the strategy for the first community marketing program in North America.
• Define community vision, audience segmentation, program pillars, success metrics, and multi-year roadmap.
• Execute member engagement programs including curated events, regional meetups, webinars, and user groups.
• Develop member-facing communications to drive awareness and engagement.
• Build a content engine using community engagement for social proof, referrals, and thought leadership.
• Define success metrics and report on insights and learnings.
• Collaborate with marketing, design, account management, and commercial strategy teams.

Required qualifications

• 10+ years of B2B marketing experience
• At least 5 years specifically focused on community building
• Proven track record of executing virtual and in-person community events
• Ability to manage promotion and event logistics from end-to-end
• Data-driven mindset to establish KPIs and measure success
• Self-starter with strong relationship skills
• Excellent written and verbal communication skills

Nice to have

• Experience in Fintech is ideal

About the company

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft. They are a financial technology platform.