Head of Demand Generation, North America

The role

The Head of Demand Generation will lead and scale North America demand generation efforts to drive qualified pipeline growth. This leader will shape GTM strategy and manage a team of marketers focused on account-based marketing within specific verticals.

What you will do

• Build a demand gen engine to create qualified pipeline and support growth targets.
• Partner with Marketing, Sales, BDR, and Partnerships leaders to translate business priorities into GTM plans.
• Evolve ABM strategy and capabilities to accelerate demand across accounts and verticals.
• Use data and market insights to identify growth avenues and optimize investments.
• Build and develop a high-performing team.
• Collaborate with events and integrated marketers to establish planning, measurement, and forecasting.
• Synthesize and share campaign learnings and best practices.

Required qualifications

• 12+ years of B2B marketing experience with a focus on enterprise demand.
• At least 4 years of team leadership.
• Experience building and scaling systems, capabilities, and teams.
• Understanding of how to create demand within complex enterprise accounts.
• Ability to build deep domain knowledge and translate insights into campaign strategies.
• High data literacy with hands-on experience using marketing analytics and tools.
• Track record of leading demand gen teams.
• Builder mentality with high autonomy, direct communication, and speed.
• Low-ego mindset that prioritizes collective team wins.
• Must be available to travel domestically and internationally up to 20%.

About the company

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft. It is a financial technology platform.