Marketing Director

The role

The Director Marketing will create promotional and advertising plans for shows, events, festivals, and tours. This person will oversee the marketing department, manage budgets, and develop new strategies through data analysis.

What you will do

• Create detailed promotional and advertising plans identifying targeted demographics for each show.
• Strategize and research new marketing trends and practices.
• Oversee the marketing department including progress and performance.
• Provide mentorship and guidance to develop marketing staff.
• Manage marketing workflow by scheduling and assigning employees.
• Determine department budgets and negotiate with artist management.
• Provide short- and long-term market forecasts and reports.
• Develop new strategies for existing events by analyzing statistics and data.
• Create ad plans for tours, festivals and one-off shows.
• Maintain marketing staff through recruiting, selecting, orienting, and training.

Required qualifications

• 8-10 years of related work experience
• Experience working with and creating budgets
• Excellent computer skills with proficiency in Microsoft Word, Outlook and Excel and Photoshop
• Knowledge of brand identity, advertising, digital marketing and social media strategy and best practices
• Strong interpersonal skills with the ability to create and foster relationships
• Knowledge of media buying, negotiating and documenting agreements
• Knowledge of the music industry and artist demographics
• Strong organizational skills with exceptional attention to detail
• Excellent written, verbal and listening communication skills

Nice to have

• BA/BS Degree (4-year) Marketing/ Business Communications, PR
• Experience working as a promoter

About the company

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. They host more than 160 million guests annually and present more than 22,000 events around the world.