Senior Data Analyst – Paid Media

The role

The Senior Data Analyst – Paid Media serves as the analytical partner and lead for the Paid Media team. This person will pull, transform, and model campaign data from ad platforms to build unified performance views and automated reporting. They will provide recommendations to drive ticket sales, event awareness, and brand initiatives.

What you will do

• Provide analytical support to Paid Media and Marketing teams.
• Compile performance marketing reports across digital channels.
• Communicate results and actionable insights to stakeholders.
• Build and maintain measurement plans to evaluate paid media performance.
• Develop and maintain attribution models.
• Partner with Data, Product, and Engineering teams to manage data pipelines and ingestion.
• Define data collection requirements and enforce taxonomy for reporting.
• Collaborate with media and marketing teams to inform audience and targeting strategies.
• Develop tests to evaluate campaign strategies, ad products, and optimization tactics.
• Manage and lead paid media projects involving data aggregation and measurement tools.

Required qualifications

• BA/BS degree (4-year) in Computer Science, Data Science, Statistics, Mathematics, Economics, Business, Marketing, or a related quantitative field
• 4–6 years of experience in data analytics, business intelligence, or a similar role, with exposure to paid media or digital marketing data on the client, publisher, or agency side
• Advanced SQL skills and experience pulling, transforming, and analyzing large, complex datasets
• Strong ability to build data models, data flows, and ETL/ELT pipelines using SQL and/or Python
• Proficiency in BI and data visualization tools such as DOMO, Looker Studio, Tableau, or similar
• Working knowledge of paid media data and performance metrics, including impressions, CTR, CPC, CPA, conversion rate, and ROAS, across platforms such as Meta, Google Ads, and TikTok
• Familiarity with tracking infrastructure such as GA4, Google Tag Manager, pixels, Conversions API, UTMs, and server-side tracking
• Experience applying statistical methods to performance benchmarking, attribution modeling, and media mix modeling (MMM)
• Understanding of the ad tech and Martech landscape
• Ability to clearly communicate insights and recommendations to technical and non-technical stakeholders
• Ability to manage multiple cross-functional projects at once

Nice to have

• e-commerce experience preferred
• Experience with Salesforce Marketing Cloud Intelligence (formerly Datorama) or similar marketing data integration platforms is a strong plus

Benefits

• medical, dental and vision insurance
• paid holidays
• vacation and sick time
• company paid basic life insurance
• voluntary life insurance
• parental leave
• 401k Plan (with a current employer match of 3%)
• flexible spending and health savings account options
• wellness offerings

Before you apply

• Employer does not offer work visa sponsorship for this position

About the company

AEG brings music, sports, and live entertainment together to create moments people remember around the world. AEG Presents is one of the world’s leading operators of tours, concerts, and music festivals.