LA Galaxy, Sr Manager, Paid Media

The role

The Sr Manager, Paid Media serves as the strategic leader for the paid media ecosystem. This person will oversee the development and performance of paid media efforts across search, social, display, video, and emerging digital channels to drive ticket sales, fan acquisition, and revenue.

What you will do

• Own the paid media strategy and long-term investment roadmap.
• Lead the build out of a fully in-house paid media function.
• Manage paid search and brand bidding strategies.
• Partner with analytics and insights teams to establish measurement frameworks.
• Develop and lead audience targeting and segmentation strategies.
• Oversee and support the Paid Campaigns Marketing Manager.
• Establish and oversee optimization frameworks and experimentation models.
• Own paid media budget strategy, forecasting, and investment decisions.
• Lead paid media strategy for theme nights, ticketing campaigns, and tentpole moments.
• Identify and evaluate emerging media trends and advertising technologies.

Required qualifications

• BA/BS Degree (4-year) in Digital Marketing, Marketing Analytics, Paid Media or related marketing field
• 8-10 years related work experience
• Experience creating, managing, and optimizing integrated paid media campaigns across search, social, display, video, and programmatic channels within an in-house marketing environment
• Experience managing paid media budgets, pacing, forecasting, and performance optimization
• Experience identifying business opportunities and delivering data-driven recommendations to stakeholders
• Experience building and managing tracking, attribution, pixel implementation, and reporting frameworks
• Experience leveraging audience segmentation, retargeting, and lifecycle marketing strategies
• Experience partnering cross-functionally with creative, marketing, ticketing, analytics, partnerships, and operations teams
• Demonstrated experience leading and developing people
• Ability to work under tight deadlines and handle multiple, detailed tasks
• Strong attention to detail, effective follow-up and follow through
• Exceptional communication skills to present complex data to technical and non-technical stakeholders

Nice to have

• Familiarity with analytics and marketing technology platforms including GA4, Meta Business Manager, Google Ads, Google Tag Manager, CRM/CDP platforms, and dashboarding tools
• Experience in sports, media, entertainment, or consumer-facing digital businesses

Benefits

• medical, dental and vision insurance
• paid holidays
• vacation and sick time
• company paid basic life insurance
• voluntary life insurance
• parental leave
• 401k Plan (with a current employer match of 3%)
• flexible spending and health savings account options
• wellness offerings

Before you apply

• Employer does not offer work visa sponsorship for this position

About the company

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. They host more than 160 million guests annually and present more than 22,000 events around the world.