Strategic Account Director - OEM Business

The role

The Strategic Account Director – OEM Business develops, manages, and grows strategic relationships with automotive Original Equipment Manufacturers. This role aligns marketing technology, CRM, and data-driven solutions with OEM business objectives to drive results across the OEM and dealer network.

What you will do

• Develop and execute strategic account plans for assigned OEM partners.
• Build and maintain relationships with executive and senior-level stakeholders.
• Identify and develop opportunities to expand Affinitiv solutions across OEM programs.
• Lead executive-level solution presentations, strategic planning sessions, and business reviews.
• Develop proposals, business cases, pricing strategies, and contract renewal recommendations.
• Provide strategic guidance regarding automotive digital retail, dealer marketing, and CRM.
• Partner with internal Product, Marketing, Operations, and Technology teams.
• Lead and facilitate Quarterly Business Reviews and strategic planning sessions.
• Maintain accurate revenue forecasts and opportunity pipelines within CRM.
• Represent Affinitiv at automotive industry conferences and partner events.

Required qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent professional experience.
• 10+ years of professional experience working directly with automotive OEMs.
• Demonstrated understanding of OEM corporate, regional/zone, and dealer network structures and operations.
• Proven experience developing and managing senior and executive-level OEM relationships.
• Demonstrated success managing large, complex automotive accounts and multi-stakeholder engagements.
• Strong understanding of automotive retail, dealer operations, digital marketing, CRM, customer engagement, and performance measurement.
• Experience developing and presenting strategic recommendations and performance results to executive audiences.
• Proven ability to navigate complex sales cycles, contract negotiations, and renewals.
• Excellent communication, presentation, negotiation, and executive relationship-management skills.
• Ability to travel approximately 30–50%.

Nice to have

• Experience developing, managing, or supporting OEM-sponsored dealer marketing, digital, CRM, customer engagement, or retention programs.
• Direct experience working with OEM corporate and regional/zone teams.
• Familiarity with Shift Digital.
• Familiarity with J.D. Power.
• Experience working with other automotive technology, data, digital marketing, or customer experience platforms.
• Experience with Salesforce or similar enterprise CRM platforms.
• Experience with SaaS, marketing technology, data-driven marketing, or automotive technology solutions.

Benefits

• Medical
• Dental
• Vision
• 401K effective day 1
• Generous PTO

About the company

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. They work with over 6,500 dealerships and every major manufacturer in the country.