Sales Development Representative (Automotive SaaS & Marketing Services)

The role

You will identify opportunities, engage decision-makers, qualify interest, and set meetings for the field sales organization. This role supports a SaaS environment through inbound and outbound lead prospecting.

What you will do

• Prospect and qualify inbound and outbound leads across dealer groups and OEM-approved dealerships
• Engage dealership leaders via phone, email, LinkedIn, and texting
• Conduct discovery to uncover pain points related to digital marketing, service lane performance, retention, and vehicle acquisition
• Book demos and create qualified opportunities for District Sales Managers and Account Executives
• Maintain accurate CRM records in Salesforce and meet weekly activity/pipeline KPIs
• Collaborate with Marketing, DSMs, and Sales Leadership on campaigns and territory strategies
• Represent Affinitiv professionally when communicating with prospects, partners, and OEM-aligned programs

Required qualifications

• 1–3 years of SDR, BDR, or inside sales experience
• Strong communication, resilience, and ability to break through gatekeepers
• CRM experience
• Self-starter who can thrive in a fast-paced quota environment
• Passion for the automotive industry and improving the customer/dealer experience

Nice to have

• SaaS or automotive dealership tech preferred
• Salesforce preferred
• Exposure to Outreach, ZoomInfo, HubSpot, or similar tools

Benefits

• Medical
• Dental
• Vision
• 401K effective day 1
• Generous PTO

About the company

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. They work with over 6,500 dealerships and every major manufacturer in the country.