Director of Lead Generation

The role

The Director of Lead Generation leads the strategy and execution of marketing programs to attract and generate qualified leads. This role owns systems, campaigns, and channel performance to drive pipeline creation.

What you will do

• Own and execute a top-of-funnel demand generation strategy
• Develop multi-channel acquisition campaigns across paid digital, content, webinars, email, and partnerships
• Create messaging and campaign offers optimized for conversion
• Manage and optimize campaign performance using KPIs
• Use data and experimentation to improve results
• Partner with Sales and RevOps to define audience targeting and lead scoring
• Oversee lead routing and nurture workflows in marketing automation platforms
• Collaborate with Sales, Customer Success, Product, and Sales Engineering
• Own and manage the marketing budget for lead generation channels
• Lead or manage a team and/or contractors and evaluate vendors

Required qualifications

• 5+ years of marketing experience
• At least 2+ years in demand generation / performance marketing leadership
• Proven success driving top-of-funnel lead generation with measurable outcomes
• Strong knowledge of demand gen funnel mechanics
• Strong knowledge of paid acquisition and conversion rate optimization
• Strong knowledge of marketing automation and CRM reporting
• Ability to translate performance data into strategy and execution
• Experience managing budgets, vendors, and cross-functional stakeholders

Nice to have

• Experience in B2B SaaS, services, or technology
• Familiarity with ABM or hybrid demand-gen models
• Hands-on experience with HubSpot / Marketo / Salesforce / etc.
• Hands-on experience with Google Analytics & reporting dashboards
• Hands-on experience with Ads platforms (Google Ads, LinkedIn Ads, Meta, etc.)

Benefits

• Medical
• Dental
• Vision
• 401K effective day 1
• Generous PTO

About the company

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. They work with over 6,500 dealerships and every major manufacturer in the country.