Group Product Marketing Manager

The role

You will own the strategy and systems for product marketing excellence across the B2B organization. You will develop merchant narratives, establish operating frameworks, and lead critical cross-portfolio initiatives.

What you will do

• Develop Affirm's merchant story, messaging architecture, and proof points
• Establish operating rhythms to sustain alignment across teams
• Partner with Revenue Enablement to turn narratives into messaging and tools
• Own Affirm's Client Advisory Board and merchant feedback loops
• Lead high-priority, ambiguous opportunities like strategic partnerships or new market launches
• Model Affirm's values and coach others

Required qualifications

• 12+ years of experience in product marketing, product strategy, or a related field
• Depth in B2B payments, fintech, commerce, or platform businesses
• Track record of setting strategic direction and delivering measurable outcomes for a significant product portfolio or business area
• Strong portfolio storyteller
• Exceptional strategic and business judgment
• Ability to influence senior leaders, resolve tradeoffs, and build alignment
• Strong self-serve analytical skills using SQL, dashboards, and AI-assisted analysis
• High AI fluency

Benefits

• 100% subsidized medical coverage for employees and dependents
• Dental and vision coverage
• Monthly stipends for tech setup, health, and wellness
• Flexible time off
• Generous holiday calendars
• Employee stock purchase plan (ESPP)

About the company

Affirm provides a clear, predictable way to pay over time with no hidden fees or surprises. The Product Marketing team builds shared understanding to drive adoption and growth.