Staff Product Manager, Consumer Growth Loyalty

Remote Canada. Posted a month ago

The role

You will build the consumer loyalty program from scratch, including rewards, tiers, and engagement loops. You will own the program vision, roadmap, and economics while partnering with cross-functional teams to drive repeat usage.

What you will do

Own the vision and roadmap for Affirm’s consumer loyalty program
Launch the first version of rewards and tiers
Build engagement loops like progress, milestones, and personalized offers
Own program economics including reward liability and funding mix
Set up the measurement foundation for loyalty including holdouts and incrementality testing
Partner with Risk, Credit, Legal, Compliance, Finance and Marketing
Align senior stakeholders and lead embedded engineering and design pods

Required qualifications

8+ years in Product Management, with a track record in consumer mobile apps, fintech, or neobanks
Built or scaled a loyalty, rewards or engagement program
History of launching products from scratch
Owned repeat usage, cohort retention or share of wallet as a primary metric
Comfortable building the financial model yourself
Strong UX instincts and a high bar for design
Deep fluency in experiment design, incrementality/attribution, and LTV measurement
Data chops (SQL/Amplitude-level self-serve)
Track record shipping consumer financial or regulated products
Excellent cross-functional leadership, including experience leading without authority
Bachelor’s degree in a related field or equivalent practical experience

Nice to have

AI tools like Claude Code, Cursor, and others to research, analyze, prototype, and help develop better product vision

Benefits

100% subsidized medical coverage for employees and dependents
Dental and vision coverage
Monthly stipends for health, wellness and tech spending
Flexible time off
Generous holiday calendars
Employee stock purchase plan (ESPP) to buy Affirm stock at a discount

About the company

Affirm provides a clear, predictable way to pay over time with no hidden fees, no surprises, and no tradeoffs. The Product team builds scalable financial products to empower people to manage their money with confidence.