Staff Product Manager, Consumer Growth Loyalty

Remote US. Posted a month ago

The role

You will build the consumer loyalty program from scratch, including rewards, tiers, and engagement loops. You will own the program vision, roadmap, and economics to drive repeat usage of the Affirm Card.

What you will do

Own the vision and roadmap for the consumer loyalty program.
Launch the first version of rewards and tiers.
Build engagement loops like progress, milestones, and personalized offers.
Own program economics including reward liability and funding mix.
Set up the measurement foundation for loyalty including incrementality testing and LTV.
Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design compliant rewards.
Align senior stakeholders and lead embedded engineering and design pods.

Required qualifications

8+ years in Product Management with a track record in consumer mobile apps, fintech, or neobanks
Built or scaled a loyalty, rewards or engagement program
History of launching products from scratch
Owned repeat usage, cohort retention or share of wallet as a primary metric
Comfortable building the financial model yourself
Strong UX instincts and a high bar for design
Deep fluency in experiment design, incrementality/attribution, and LTV measurement
Data chops (SQL/Amplitude-level self-serve)
Track record shipping consumer financial or regulated products
Excellent cross-functional leadership, including experience leading without authority
Bachelor’s degree in a related field or equivalent practical experience

Nice to have

AI tools like Claude Code, Cursor, and others to research, analyze, prototype, and help develop better product vision

Benefits

100% subsidized medical coverage for employees and dependents
Dental and vision coverage
Monthly stipends for tech setup, health, and wellness
Flexible time off
Generous holiday calendars
Employee stock purchase plan (ESPP)

About the company

Affirm provides a clear, predictable way to pay over time with no hidden fees or surprises. The Product team translates customer insights into scalable financial products.