Afresh
Senior Demand Generation & Growth Strategist
San Francisco, CA, United States . Posted 2 months ago
The role
You will define and drive top-of-funnel growth strategy and integrated campaigns to generate pipeline in the global grocery market. You will leverage AI tools, media channels, and sales partnerships to reach enterprise grocery leaders.
What you will do
- Set and execute distribution plans across paid social, trade publications, newsletters, podcasts, events, and search.
- Research and pitch non-standard growth plays to reach C-suite grocery leaders.
- Drive channel and distribution strategy for major industry events and product launches.
- Establish scalable campaign frameworks for international expansion.
- Maintain hands-on ownership of core media channels including LinkedIn and paid search.
- Develop strategies for Generative Engine Optimization (AEO/GEO).
- Deploy AI marketing tools and automated workflows to scale personalization.
- Partner with Sales to design coordinated plays for executive buyers.
- Equip Sales with actionable content kits and executive briefs.
- Manage backend campaign setup in HubSpot and Salesforce.
Required qualifications
- 7+ years of demand generation, growth, or integrated marketing experience at an enterprise B2B SaaS company.
- Proven track record in top-of-funnel pipeline creation.
- Active use of AI tools, agents, and modern automations in marketing workflows.
- Experience building multi-touch campaigns around major events and product launches.
- Ability to build repeatable campaign playbooks for international expansion.
- Proficiency in LinkedIn Campaign Manager, HubSpot, and tracking tools.
Nice to have
- Experience in a named-account or enterprise market
Benefits
- Comprehensive medical, dental, and vision coverage
- Mental health support and counseling services
- Meaningful equity (U.S. employees)
- 401(k) program with company match
- Home office stipend
- Coworking Wallets for flexible workspace access
- Annual professional development budget
- Monthly Betterment (wellness/lifestyle) stipend
- Monthly telecommunications stipend
- Flexible paid time off
About the company
Afresh is an AI platform for grocery that aims to eliminate food waste. The company partners with grocers to drive smarter decisions across the enterprise using proprietary AI.