Senior Manager, Creator Commerce (TikTok Shop & Trybe)

The role

This role owns and scales the AG1 TikTok Shop and Trybe Program. You will oversee the TikTok Shop P&L, manage agencies, and lead the Trybe creator community through strategic planning and execution.

What you will do

• Oversee the TikTok Shop P&L, balancing commission, seeding, agency fees, and LIVE production costs.
• Manage agencies for TikTok Shop and hold partners accountable to GMV and content goals.
• Own the TikTok Shop storefront and merchandising strategy.
• Lead affiliate and creator strategy for TikTok Shop including recruitment and onboarding.
• Drive creator outreach and prospecting to build a pipeline of creators and affiliates.
• Design and run creator incentives and challenges.
• Track creator GMV performance and reallocate investment toward top performers.
• Oversee product seeding strategy.
• Manage LIVE commerce including strategy, scheduling, and host selection.
• Lead the AG1 Trybe creator community strategy and engagement.

Required qualifications

• Proven track record running and scaling a TikTok Shop owning P&L, GMV, and affiliate growth.
• Deep, hands-on knowledge of running a creator/affiliate program on TikTok Shop.
• Experience owning a P&L and trading off commission, seeding, agency, and production spend.
• Track record building and running creator or affiliate communities at scale.
• Strong agency management experience.
• Comfortable reading paid media and content performance data.
• Excellent negotiator.
• Highly analytical and fluent in GMV, TAC/CAC, and conversion metrics.
• A GM mindset.
• Excellent written and verbal communication skills.

Benefits

• Competitive compensation and performance-based incentive plans.
• 100% remote working environment.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO.
• In-person team meetups.
• Access to AG1 products and branded swag.
• Monthly telecom stipend for eligible team members.
• All other benefits and insurances as required by law.

Before you apply

• Qualified applicants with arrest and conviction records will be considered per Los Angeles and San Francisco Fair Chance Ordinances.

About the company

AG1 is dedicated to a mission to empower people to take ownership of their health through Foundational Nutrition. The organization is rooted in science and driven by seven core cultural values.