Head of Product Marketing

The role

The Head of Product Marketing will build and lead the product marketing function from the ground up. This person will lead the product and company narrative, set strategic positioning, and build messaging frameworks, launch processes, and enablement systems.

What you will do

• Own and evolve Akuity's top-level messaging and positioning across the product portfolio.
• Set the strategy for major product launches and cross-functional coordination.
• Build and scale core content and enablement infrastructure for GTM.
• Partner with the CEO and product leadership to shape the company story.
• Establish and run a competitive intelligence practice.
• Define and build systems to capture customer proof like case studies and reference programs.
• Represent product marketing in company-wide strategic planning.
• Hire, develop, and eventually manage a small product marketing team.
• Establish metrics and reporting cadence to demonstrate impact on pipeline and sales velocity.

Required qualifications

• 7+ years of product marketing experience.
• At least 2+ years in a technical product company at Series A/B stage or comparable growth stage.
• Track record of building a product marketing function or a major GTM motion from scratch.
• Experience using data and metrics to demonstrate marketing's impact on pipeline and revenue outcomes.
• Experience building, executing, and scaling marketing campaigns from concept through measurable results.
• Comfortable with core marketing tools (HubSpot, Google Analytics, Google Tag Manager).
• Demonstrated ability to work directly with executive leadership on strategic narrative and positioning decisions.

Nice to have

• Experience in open-source-adjacent, developer tools, or infrastructure/Kubernetes-ecosystem companies.
• Experience managing and scaling relationships with external content or creative agencies.
• Experience building and managing a product marketing team, including hiring and developing early-career PMMs.
• Experience presenting to and influencing investor audiences.

About the company

Akuity is a Sunnyvale, CA-based business founded to provide software delivery for enterprises. It was founded by the original creators of the Argo and Kargo projects.