Head of Performance Marketing - Letaido

Cambridge, Massachusetts, United States; Palo Alto, California, United States. Posted 3 months ago

The role

You will own paid acquisition for Letaido, managing strategy, budget, creative, and measurement. You will build an audience thesis and work across teams to turn company insights into effective ads.

What you will do

Own paid acquisition end to end including channel strategy, budget allocation, targeting, creative direction and measurement
Build a real audience thesis and test it
Run creative as a system and maintain a library of hooks and angles
Own measurement including CAC, payback, and incrementality
Pull raw material from content, product marketing, partnerships, support and product teams into the ad account
Feed learnings back to the rest of marketing
Decide when not to spend
Use Letaido to build reporting and analysis

Required qualifications

Built a paid programme from scratch and can show cost and return
Genuinely analytical and able to pull data yourself
Strong creative instincts and ability to brief them
Ability to explain why a channel should be killed
Work well across teams
Comfortable being hands-on in platforms
Comfortable that the money is finite

Nice to have

Experience marketing developer tools, marketing tools, or anything sold to practitioners
Worked with AI agents or LLM tooling seriously enough to have opinions
Run paid for a self-serve product as well as a sales-assisted one
Can build your own reporting
Worked with creators, communities or newsletters as paid channels

Benefits

A channel to build from scratch with authority
Direct line to the Head of Letaido
Data and tooling of a fifteen-year-old SEO company
Colleagues in the same building
Daily use of the product being marketed
Annual company retreat (usually skiing)
Conference and learning budget
Properly equipped office
Lunch

About the company

Letaido is an AI teammate for marketing teams built inside Ahrefs. Ahrefs is a bootstrapped company that builds SEO and marketing tools used by hundreds of thousands of professionals worldwide.