Ahrefsjobs

Head of Influencer Marketing - Letaido

Cambridge, Massachusetts, United States; Palo Alto, California, United States. Posted 3 months ago

The role

You will build Letaido's influencer programme from the ground up. You will find creators, conduct high-volume outbound outreach, and manage the commercial and operational mechanics of the programme.

What you will do

  • Find people worth talking to based on audience trust
  • Perform high-volume, personal outbound outreach
  • Use company data to create stories for creator audiences
  • Turn first replies into working relationships
  • Design the programme including rewards and requirements
  • Manage onboarding, briefing, affiliate terms, and payments
  • Build a standing roster of partners
  • Negotiate placements in listicles, videos, and newsletters
  • Define and report on metrics like signups and referral traffic
  • Use Letaido to research partners and run outreach

Required qualifications

  • Built an influencer, creator or affiliate programme from a standing start
  • Can point to what a previous programme produced in users or revenue
  • Comfortable with outbound outreach
  • Write short, specific outreach that is not a template
  • Can judge audience trust over follower count
  • Handled commercial sides including rates and commissions
  • Legal right to work in the US

Nice to have

  • Know the SEO, marketing or AI tooling creator scene
  • Have pitched journalists as well as creators
  • Worked with AI agents or LLM tooling seriously
  • Run an affiliate or referral programme
  • Experience in developer tools, marketing tools, or anything sold to practitioners

Benefits

  • Authority to run an influencer programme built from scratch
  • Access to fifteen years of crawl data and an AI-visibility dataset
  • Direct line to the Head of Letaido
  • Daily use of the product being marketed
  • Annual company retreat (usually skiing)
  • Conference and learning budget
  • Properly equipped office
  • Lunch provided

About the company

Ahrefs is a bootstrapped company that builds SEO and marketing tools used by hundreds of thousands of professionals worldwide. Letaido is an AI teammate for marketing teams built inside Ahrefs.

Head of Influencer Marketing - Letaido at Ahrefsjobs | JobZoey