Growth Marketing Lead, Japan

The role

You will shape Airbnb's growth narrative in Japan by developing and executing growth marketing strategies. You will manage complex cross-functional projects and collaborate with global and regional teams to drive business performance.

What you will do

• Develop and execute growth marketing strategies tailored to local nuances.
• Build relationships with regional and global teams to deliver business impact.
• Establish and optimize operating rhythm and ways of working.
• Partner with Regional Marketing, Engineering, Product, Data Science, and Creative teams.
• Align on priorities and shape product roadmaps.
• Lead planning and execution of growth marketing initiatives.
• Set vision, define KPIs, and support execution and optimization of growth campaigns.
• Build relationships with Japan Business and Marketing Teams.
• Provide actionable insights and reporting in regional leadership reviews.

Required qualifications

• 10+ years of relevant work experience in Growth Marketing (Search, CRM, Display, and Affiliate).
• Deep understanding of the Japan market, consumer trends, and digital behaviors.
• Experience tailoring strategies for Japan and working with local agencies and platforms.
• Expert at leveraging data to prioritize opportunities and measure business impact.
• Ability to influence and drive product conversations with engineering, design, creative and data science partners.
• Experience working with global channel owners.
• Highly organized self-starter.
• Exceptional communicator who builds trust and alignment with senior leadership, peers, and global teams.
• Familiarity with marketing automation, analytics tools, and digital platforms.

Nice to have

• Proven track record of scaling business for B2C brands ideally in fast-paced, global environments.

About the company

Airbnb was born in 2007 and has grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe.