Senior Host Communications Strategy Lead

The role

This person will own positioning and launch communications plans for new features, products, and corporate updates. They will develop campaigns, draft messaging frameworks, and oversee communications execution to drive product adoption and host success.

What you will do

• Own positioning and launch communications plans for new features, products and corporate/community updates
• Establish engagement and business goals for key announcements and campaigns
• Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution
• Identify key audiences and segments to focus on and build plans
• Work in partnership with owned one-way and two-way channel owners to define editorial approach and messaging
• Develop proactive and reactive communications plans
• Work with channel owners to report out on key reach and engagement metrics
• Champion the community and user in all decisions
• Oversee creative collaboration between product design, content strategy, community and marketing teams
• Serve as both an individual contributor and a cross-functional leader

Required qualifications

• 12+ years experience in marketing or communications, at a world class tech company or startup
• Best-in-class verbal and written communicator
• Strong writing background and editorial acumen
• Ability to translate complicated product features and complex community policies into clear, compelling narratives
• Writing samples and/or a portfolio of work to share
• Ability to lead and drive initiatives across a matrixed organization
• Ability to solve problems and influence cross-functional teams
• Experience managing through cross functional teams
• Versed in product strategy, design and development principles and processes
• Managed creative agencies and led creative production
• Conducted, synthesized and applied user insights, research and testing to marketing strategy

Nice to have

• Experience in platform or community-driven businesses
• Airbnb hosts

Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits

About the company

Airbnb was born in 2007 and has grown to over 5 million hosts who have welcomed over 2 billion guest arrivals. The company's mission is to create a world where anyone can belong anywhere.