Senior Growth Marketing Lead (SEO, AEO, GEO)

The role

You will own the organic growth strategy and content roadmap across SEO, AEO, and GEO. You will partner with product, engineering, content, and data science teams to improve organic visibility and AI citations.

What you will do

• Own the organic growth strategy and content roadmap across SEO, AEO, and GEO.
• Manage internal content strategy including priorities, briefs, templates, and quality standards.
• Run the channel hands-on by pulling and analyzing data in SQL.
• Lead cross-functional relationships with product and engineering teams.
• Improve how well AI models understand Airbnb's listings, product, and policies.
• Build and evolve the measurement framework for SEO, AEO, and GEO.
• Establish Airbnb's point of view on how AI-generated answers reshape travel discovery.

Required qualifications

• 10+ years of experience in SEO
• 2+ years in a senior/leadership capacity engaging with executives
• Strong SQL skills
• Proven track record of shipping SEO programs at scale
• Expertise in both technical SEO and content strategy
• Working knowledge of how AI-powered search and answer engines operate
• Strong analytical foundation
• Experience working cross-functionally with engineering, product, content, and data science teams
• Bachelor's degree or equivalent combination of education and progressive experience

Nice to have

• experience in a two-sided marketplace or travel business
• background in international SEO across multiple markets and languages
• experience building programmatic or product-led SEO at scale
• early-mover experience in AEO/GEO visibility monitoring and optimization
• hands-on skill with Python, BigQuery, or similar tools and log/crawl analysis at scale

Benefits

• bonus
• equity
• benefits
• Employee Travel Credits

About the company

Airbnb was born in 2007 and has grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe.