Senior Influencer Manager

The role

You will lead the influencer programme in the UK by delivering earned, organic, and paid creator campaigns. You will manage the full lifecycle from creator sourcing and briefing to contracting and performance reporting.

What you will do

• Own and scale Airbnb's influencer programme in the UK
• Deliver earned, organic and paid influencer work
• Build influencer into the core campaign narrative and press strategy
• Identify, vet and build relationships with creators across Instagram, TikTok and YouTube
• Write strategic briefs and lead onboarding and content reviews
• Partner with legal and agency teams on contracts
• Stay plugged into culture, consumer and media trends
• Manage logistics for influencer stays and experiences
• Track performance using CreatorIQ, Sprinklr and Airtable
• Lead day-to-day communication with UK Influencer agency partners

Required qualifications

• 8+ years in communications, influencer marketing, talent partnerships or social-first content strategy
• Deep knowledge of the UK creator landscape
• Track record of building creator partnerships into integrated campaigns
• End-to-end campaign experience across organic and paid environments
• Confident negotiating with creators and managing external agencies and stakeholders
• Strong writing, particularly briefs and content feedback
• Familiarity with influencer tools (CreatorIQ, Sprinklr or similar tooling platforms)
• Able to run multiple campaigns and creators at once with high attention to detail
• Belief in influencer as a driver of long-term brand equity

Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits

About the company

Airbnb was born in 2007 and has grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe.