Airbnb
Senior Communications Manager, Korea
Seoul, South Korea. Posted 5 days ago
The role
This role leads policy and corporate reputation communications in Korea. The person will develop narratives for media and policymakers, manage the press office, and build relationships with external stakeholders.
What you will do
- Lead policy and corporate reputation communications in Korea.
- Develop narratives regarding short-term rental regulation, trust and safety, and economic contribution.
- Develop messaging, holding statements, Q&A, and executive briefing materials.
- Lead reactive media handling in partnership with the Public Policy team.
- Build relationships with host community representatives, academics, think tanks, and local government.
- Lead spokesperson preparation for media interviews and public speaking.
- Strategize and run the always on press office with local agencies.
- Build and maintain relationships with reporters across policy, business, economy, tech and travel beats.
- Set press strategy and provide media counsel for consumer campaigns.
- Run Communications team operations including agency management, budgets, and compliance.
Required qualifications
- At least 8 years communications or public affairs experience in an agency, in-house or public sector role
- Strong understanding of the Korean media and regulatory landscape
- Established network of journalist contacts across relevant fields
- Ability to turn complex regulatory or data-heavy topics into clear, credible narratives and written materials
- Experience engaging stakeholders beyond the media, such as community groups, academia, think tanks, industry associations or government
- Proven ability to work collaboratively with multi-functional leads in a matrix organization
Nice to have
- experience working with global tech/ platform/ travel brands
About the company
Airbnb was born in 2007 and has grown to over 5 million hosts who have welcomed over 2 billion guest arrivals. The Airbnb Communications team is responsible for telling Airbnb’s story around the world.