Senior Growth Marketing Manager, Influencer Affiliates

The role

You will scale and manage a large influencer and affiliate marketing program. This role involves strategic planning and hands-on execution to drive ROI through social and influencer channels.

What you will do

• Scale US & CA program ROI and manage influencer relationships at scale.
• Review content and process payments for influencers.
• Identify, recruit, and onboard new influencer talent.
• Develop editorial calendars and marketing briefs in consultation with Comms and local teams.
• Innovate on strategies to drive growth and positive ROI.
• Partner with media teams to amplify influencer creative into other growth channels.
• Partner with Global Sr. Lead to pilot and deploy new program tactics and channel capabilities.
• Own weekly and monthly reporting of program KPIs and budget management.
• Present updates and recommendations to leadership and cross-functional partners.

Required qualifications

• 8+ years of influencer marketing experience within a consumer-facing, fast-paced ecommerce company or global consumer brand.
• Strong relationship management with a proven track record of scaling and managing a scaled influencer marketing program.
• Deep expertise in building and executing creative influencer and paid social strategies across Instagram, TikTok, YouTube and Pinterest.
• Strong familiarity with platform functionality and best practices.
• Superb verbal and written communication skills.
• Ability to interpret results and communicate insights effectively to stakeholders.
• Exceptional project management and organizational skills.
• Meticulous attention to detail.
• Builder mindset to navigate ambiguous problems and processes.
• Strong fluency in financial metrics.
• Ability to create financial models and forecasts.
• Familiarity with influencer tools like CreatorIQ, Impact, Sprinklr, etc.

Nice to have

• Additional experience in social media marketing
• Additional experience in affiliate marketing

Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits

About the company

Airbnb was born in 2007 and has grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe.