Aloyoga

Director of Digital FP&A

Beverly Hills, California, United States. Posted 17 months ago

The role

This person will lead financial planning, budgeting, and forecasting for digital channels and enterprise technology functions. They will partner with senior leaders in Digital Marketing, Product, IT, and Digital Operations to drive financial strategy and decision support.

What you will do

  • Lead all financial planning, budgeting, and forecasting activities for digital channels and enterprise technology functions
  • Serve as the lead finance business partner to Digital Marketing, Product, Technology, Web Merchandising, CRM, and Digital Operations teams
  • Own consolidated digital P&L, including tracking of tech-related capex and opex
  • Partner with CRM team to evaluate the financial impact of lifecycle marketing initiatives and conversion-driving campaigns
  • Collaborate with Web Merchandising on product mix optimization and site strategy
  • Develop investment frameworks and scenario models for acquisition spend, website performance, infrastructure scaling, and technology initiatives
  • Build and lead a high-performing team
  • Prepare management materials and lead monthly reporting for digital and technology
  • Drive automation and systematization of reporting tools

Required qualifications

  • Bachelor’s degree in Finance, Economics, Accounting, or related field
  • 10-15 years of progressive experience in FP&A
  • 3+ years supporting digital and/or technology functions in a CPG, retail, or DTC environment
  • Strong grasp of digital KPIs (CAC, LTV, AOV, ROAS, conversion rate)
  • Understanding of technology cost structure (capitalized development)
  • Experience partnering with CRM, merchandising, and operations teams to evaluate and influence performance
  • Proven ability to lead teams and influence cross-functional stakeholders at all levels
  • High proficiency in Excel and financial modeling
  • Familiarity with ERP system (SAS, NetSuite, etc.)

Nice to have

  • MBA
  • CPA

Benefits

  • performance bonuses
  • long-term incentives
  • a PTO policy
  • a variety of progressive benefits

About the company

Alo is a brand focused on mindful movement. They believe mindful movement in the studio leads to better living.

Director of Digital FP&A at Aloyoga | JobZoey