Manager, Marketing Technology

The role

This person will lead a team of marketing technologists and engineers to build and scale technology for customer data, retention, personalization, and cross-channel marketing. The role owns the technical strategy, architecture, and delivery of the marketing technology ecosystem.

What you will do

• Lead, mentor, and grow a team of marketing technology engineers and technologists
• Own the engineering roadmap for the marketing technology ecosystem
• Lead the implementation and optimization of Hightouch or similar CDP
• Build scalable customer data pipelines and activation capabilities
• Partner with Engineering, Marketing, Data Engineering, Analytics, and Product teams
• Drive architecture, platform integrations, and engineering best practices
• Build scalable cross-channel activation across Email, SMS, Push, and paid media platforms
• Champion engineering excellence through system reliability, code quality, documentation, observability, and operational best practices
• Manage vendor relationships, platform migrations, and technical implementations

Required qualifications

• 6+ years of experience in Marketing Technology, Marketing Operations, CRM, Customer Data Platforms, or Data Engineering
• 2+ years of experience leading technical teams or large cross-functional initiatives
• Experience implementing or managing CDPs and reverse ETL platforms such as Hightouch, GrowthLoop, ActionIQ, or similar
• Experience with marketing automation and customer engagement platforms such as Braze, Twilio, Attentive, Airship, or similar
• Strong understanding of customer data, identity resolution, personalization, lifecycle marketing, and retention strategies
• Experience partnering across Marketing, Data, Engineering, and Analytics organizations
• Strong knowledge of SQL, cloud data platforms, and modern marketing technology ecosystems

Nice to have

• Experience in high-growth retail or eCommerce environments
• Experience with experimentation, attribution, and marketing measurement
• Python or JavaScript experience

Benefits

• performance bonuses
• long term incentives
• a PTO policy
• many other progressive benefits

About the company

Alo is a company focused on mindful movement. Mindful movement is at the core of why they do what they do.