Senior Manager, Retail Marketing

The role

The Senior Manager of Retail Marketing defines and drives the global retail marketing strategy. This person leads a team of retail marketers and new store opening specialists to ensure stores act as centers of culture.

What you will do

• Own the global retail marketing strategy and establish frameworks and standards.
• Execute strategy end-to-end across the U.S. and Canadian markets.
• Partner with senior leadership, regional GMs, and global brand teams.
• Build, lead, and develop a team of retail marketers and new store opening specialists.
• Develop and execute a calendar of in-store activations and programming.
• Collaborate with creative, product, and VM teams.
• Drive retail traffic through locally relevant marketing efforts.
• Partner with digital and performance marketing teams.
• Establish KPIs for retail marketing programs.
• Identify and manage high-impact local partnerships.

Required qualifications

• 10+ years of progressive experience in retail marketing, brand marketing, or experiential marketing.
• Minimum of 3 years in a leadership role.
• Proven track record of developing and executing retail marketing strategies.
• Deep understanding of the luxury/premium consumer mindset.
• Strong leadership skills with success building and developing teams.
• Experience managing multi-market campaigns and cross-functional collaboration at scale.
• Exceptional communication, presentation, and influencing skills.
• Proficiency in marketing analytics.
• Willingness to travel regularly across North American markets.
• A genuine passion for wellness, movement, and culture.
• Experience building a retail marketing function from strategy to execution within a high-growth, premium brand.
• Previous experience owning new store opening marketing programs at scale.

Nice to have

• Experience working within a premium or luxury consumer brand; activewear, fashion, or lifestyle strongly preferred
• An existing network of luxury hospitality, wellness, and cultural partnerships in key U.S. markets (Los Angeles, New York, Miami, Chicago)

Benefits

• Performance bonuses
• Long term incentives
• A PTO policy
• Many other progressive benefits

About the company

ALO focuses on mindful movement at the core of what they do. They believe mindful movement in the studio leads to better living.