CRM Manager - International (Contract)

Beverly Hills, California, United States. Posted a month ago

The role

The CRM Manager will lead the planning, execution, and optimization of lifecycle journeys and marketing campaigns across email, SMS, and push for international markets. This role drives repeat purchases and brand loyalty through culturally relevant engagement.

What you will do

Own end-to-end execution of international lifecycle journeys, triggered communications, and marketing campaigns across email, SMS, and mobile push.
Build segmented, personalized messaging using regional data and behavioral insights.
Deliver weekly and quarterly market-level performance insights and recommendations.
Collaborate with Creative, Digital, Brand, and in-market stakeholders.
Work with Data teams to monitor international performance and define market-level KPIs.
Partner with Martech to build and scale automations and maintain data integrity.
Lead A/B testing across creative, segmentation, cadence, channel mix, and localization.
Align with other CRM Marketing Managers and the Director of International CRM.

Required qualifications

3-5 years of experience in Lifecycle, Retention, or CRM Marketing
Digital strategy mindset
Hands-on expertise with email, SMS, and mobile engagement platforms such as Salesforce Marketing Cloud, Attentive, Braze, Bluecore, or similar
Strong analytical skills
Experience optimizing automated customer journeys across retention channels and segments
Excellent project management and cross-functional communication skills
Creative thinker with a strong understanding of brand identity, customer experience, and mobile-first retail behavior
Awareness of international consent, channel-preference, and localization best practices

Nice to have

Experience within a fast-growing global retail, lifestyle, wellness, or consumer brand
Familiarity with WhatsApp, WeChat, KakaoTalk, and LINE in international retail and e-commerce

About the company

Alo focuses on mindful movement and studio-to-street living. Mindful movement in the studio leads to better living and changes who yogis are off the mat.