CRM Lifecycle Specialist (Contract)

The role

This person will support the execution and optimization of lifecycle journeys across email, SMS, mobile push, and other retention touchpoints. They will build campaigns, perform quality assurance, and report on performance.

What you will do

• Support the CRM Lifecycle Manager in executing and maintaining automated customer journeys and triggered campaigns.
• Build, configure, test, schedule, and deploy campaigns and journeys within CRM and messaging platforms.
• Conduct pre-launch QA across content, links, rendering, dynamic logic, deep links, tracking, targeting, and customer eligibility.
• Partner with Creative, Digital, Brand, and CRM stakeholders to manage briefs, asset handoffs, and timelines.
• Monitor campaign and journey performance and translate results into insights and recommendations.
• Execute A/B and multivariate tests across creative, messaging, segmentation, offer, timing, and cadence.
• Partner with Martech, Data, and QA teams to troubleshoot campaign or data issues.
• Maintain project calendars, testing trackers, campaign documentation, and process guides.
• Support CRM best practices across deliverability, consent, channel governance, and customer experience.

Required qualifications

• 2-3 years of experience in CRM, lifecycle, retention, email, or digital marketing
• Hands-on experience building and deploying campaigns in Braze, Klaviyo, Iterable, Attentive, Bluecore, or a similar email, SMS, or marketing automation platform
• Experience in working in Asana or other similar project workflow systems
• Working knowledge of automated customer journeys, audience segmentation, personalization, testing, and campaign performance measurement across email, SMS, and/or mobile push
• Exceptional attention to detail and strong QA instincts
• Excellent organizational and project management skills
• Clear written and verbal communication skills
• Creative, customer-focused thinker with an understanding of brand identity, customer experience, and consumer behavior

Nice to have

• Experience within a fast-growing retail, fashion, beauty, lifestyle, wellness, or DTC e-commerce brand
• Braze, Bluecore, and Attentive experience
• Basic familiarity with HTML, Liquid, dynamic content, CDPs, analytics tools, or mobile deep linking

About the company

Alo is focused on mindful movement. They believe mindful movement in the studio leads to better living.