Director of International CRM

The role

The Director of International CRM will lead global customer engagement and retention programs across email, SMS, and push channels. This leader will design and execute strategies to deepen customer relationships and maximize lifetime value across international markets.

What you will do

• Define international CRM strategy balancing US maturity with international growth.
• Drive evolution from merchandise-calendar-driven to customer-centric lifecycle strategies.
• Establish a long-term international CRM roadmap.
• Oversee international CRM campaigns across email, push, and SMS.
• Lead lifecycle programs including welcome, retention, loyalty, reactivation, and winback.
• Build frameworks for testing, optimization, and personalization.
• Partner with in-market stakeholders to localize messaging strategies.
• Partner with Consumer Insights and Data Science to define segmentation and predictive models.
• Create consistent reporting frameworks for international CRM performance.
• Define roles, responsibilities, and KPIs for the team.

Required qualifications

• 8-10+ years in CRM, lifecycle, or retention marketing
• 5+ years in senior leadership
• Experience leading CRM at scale for a global retail, lifestyle, or consumer brand
• Deep expertise in email, SMS, and push, including automation and personalization
• Demonstrated success in driving international CRM strategies
• Strong analytical background
• Fluency in marketing technology and data platforms
• Exceptional leadership and communication skills

Nice to have

• Strong understanding of mobile-first consumer retail behavior and messaging platforms, including WhatsApp, WeChat, KakaoTalk, and LINE

Benefits

• Performance bonuses
• Long term incentives
• PTO policy
• Progressive benefits

About the company

Alo focuses on mindful movement at the core of what they do. They believe mindful movement in the studio leads to better living.